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Top 11 Most Efficient Tools for SEO and Competitive Analysis

7. Ahrefs

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Ahrefs developers have stated that their database holds the “largest index of live links”. I will neither agree nor disagree, because proving this would probably take a lot of time. Nevertheless, while their statement is still uncertain, we can safely say that Ahrefs is one of the most accurate databases for live links, as well as a great SEO suite. Like MajesticSEO and SEO Moz, they offer their own database, a free version, and a premium version. You can also find tons of useful information on their public blog.

Many users have come to love Ahrefs because it has a simple and easy interface that is easy to understand. It is also fast, absent excessive graphics, and efficient. It doesn’t matter if you are a seasoned specialist or a novice, because you will quickly understand how things work. Many of the tools present in this suite are probably not unknown to you. Among the many features I would like to mention the Site Explorer, Backlinks Report, Domain Comparison, Competition Analysis tool, Batch Analysis and Keyword Analysis.

The Main Features of Ahrefs

Many users have come to love Ahrefs because it has a simple and easy interface that is easy to understand. It is also fast, absent excessive graphics, and efficient. It doesn’t matter if you are a seasoned specialist or a novice, because you will quickly understand how things work. Many of the tools present in this suite are probably not unknown to you. Among the many features I would like to mention the Site Explorer, Backlinks Report, Domain Comparison, Competition Analysis tool, Batch Analysis and Keyword Analysis.

Now that formalities are out of the way, let’ take a closer look at the most important tools in the suite.

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#1 Competition Analysis

This tool is invaluable because it will provide you with important insights on your competitors. You simply paste the url or keyword that you wish to check, choose which version of Google you want to run it on (this is useful for local SEO), and you will receive interesting results. The results are related to the number of referring domains on the pages, the referring domains on the root domain, as well as social information. If you want to save the information you can add it to a neat little chart. Usually you will get a top 10 of results, with relevant information for each. In the end you will be able to compare yourself to other companies or pages.

Out of all SEO Tools, Ahrefs provides the most visually appealing graphics and diagrams, so they are perfect for presenting to clients. The tool is also quite fast and easy to use.

#2 Backlinks Report

Another visually appealing, and navigable tool is the Backlinks report. At first glance you will see an overview screen with your subdomains, anchors, target pages, and TLDs. There are so many details you can check that it is easy to get lost in translation. If you are new to SEO, or if you are a tech geek, I suggest that you do not linger too much on every piece of information. Every link listed in this tab is pulled out with the help of the Ahrefs rank (their own metric). You will also see social information like Facebook, Twitter or Google Plus, target page, types of links, and when the link was last updated. Links for more information can be found in each rubric, so the possibilities are virtually limitless.

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The thing I truly appreciate about Ahrefs (and RavenTools) is the importance they give to social metrics. In my opinion it is essential to know if your social efforts are paying off or not. I said at the beginning of this extremely lengthy review that social metrics have become an integrating part of SEO, and it is good to see that so many tools have started to take them into consideration.

Furthermore, the domains tab lists your referring domains in an alphabetical order (but you can adjust it according to preferences). If you click on a domain you will be sent to a link report for it, so if you are into link building you will have tons o

f fun. Fantastic information can also be found in the IPs and subnets sections, but this is especially dedicated to seriously dedicated SEO professionals.

#3 Site Explorer

Social signals have also been integrated in the Site Explorer section. This is undoubtedly the most popular tool in the Ahrefs toolset, and also one of the most complex. Here you will find technical site information, and social signals reports. HTTP Timeouts, text warnings, 302 issues, missing descriptions, permanent redirects or overly long URLs will be displayed in the dashboard, and this will make it easier for you to remedy the problem. Some people say that SEO isn’t important, but considering how harsh Google’s algorithms are, you will never be able to rank as long as you do not have decent page optimization.

Many webmasters miss out on brilliant opportunities because they fail to correctly optimize their pages for SEO. On the other hand, social monitoring is also important because it can bring enormous amounts of traffic. A word of advice would be not to freak out at the sight of lost links, because Ahrefs doesn’t always display them correctly.

These are the main tools that you should take under careful consideration before signing up for Ahrefs. The rest, should be discovered after you install the suite. One thing I can assure you is that you will not be disappointed.

Ahrefs chart

Conclusion:

Ahrefs offers many great benefits like speed, jaw-dropping graphic, intuitive interface, well laid-out information that links to even more detailed information and social metrics. I recommend it to both specialists and newbies. The blog is filled with useful information, and customer support is always prompt.

Price:

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Useful Tutorials for Understanding Ahrefs:

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