It is not easy to write quality content, especially when you are first starting out, because let’s face it, we weren’t all that attentive in lit’ classes when our teachers were trying to show us proper form, layout and article structuring. But it means that we have […]
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Guest blogging is one of the most powerful tools on the internet, not just because it can help you create valuable back-links, but also because it can expose you to a larger audience. All bloggers, no matter their field of expertise or personality, wish to be read, […]
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Search engine optimization has changed significantly over the past few years, and this should not come as a surprise considering all the algorithm updates that were introduced by Google. More and more people believe that “SEO is dead”, but this couldn’t be farther from the truth. SEO […]
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Recent major developments on the SEO scene have, once more, prompted an onslaught of posts, analyses, and comments regarding the so-called ‘death of SEO’. Now, as with any cultural trend, which comes to affect both a specific industry, as well as general human communication, it makes sense […]
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Irrespective of industry, history on the market or sales figures, we’ve all seen it happen: your marketing strategy will work one day, or month, or year – or even for years on end. Then, as trends, attitudes and technologies change, you will start to notice that what […]
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Social media curatorship is probably the ‘hippest’ type of marketing effort currently available in the digital world. When asked, most people outside the industry will dismiss it as ‘having a job that pays you to spend all your time on Facebook.’ And they would be partly right: […]
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In a previous blog post we were arguing on the absolute importance of analytics by giving you for reasons that you should take them into consideration, no matter the line of work you are involved in. It doesn’t matter what it is that you specifically do in […]
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The paradox about SEO and digital marketing in general is that a lot of it relies on the principle of using another company, for the benefit of your own company. Now, in most other lines of business, this would seem somewhat unsound – after all, it’s a […]
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Last week we talked about the importance of community building and, in case you had any doubts about this, barely scratched at the surface. The mechanism of building an online community around your brand is complex, sophisticated, and involves numerous resources, including tools such as social media […]
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One of the main truisms, which lies at the very foundation of any type of marketing effort is that data is very, nay, extremely important. We in SEO and other forms of digital marcomm tend to take this for granted, yet we rarely ever stop to wonder […]
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