A good quality blog post has a lot to do with writing technique, phrasing, use of English and everything that has to do with content, but formatting is as important if not more. Blog writing can sometimes be compared to the male voices in an opera: the voice of a tenor is exquisite in its whole, but what actually matters is that he hits the high notes. A performance is more or less saved by the high note- similarly, a blog post can sometimes be saved or doomed because of formatting.
Neither one of us has enough time nowadays to actually read every blog post through carefully, and all of us skip through paragraphs to get a picture about what is actually going on in a particular post and only stop if something actually catches our eye and begs for attention. And this is exactly where formatting comes in. Because it ensures that visitors are constantly stimulated by interesting elements that make their visit on a particular site worthwhile.
Headlines, titles and subtitles
The longer the post, the smaller the probability that your visitors will read it word for word, so breaking up the bulk of a text into smaller paragraphs summed up into catchy subtitles is an excellent strategy to maintain attention and allow visitors to find exactly the information they are looking for. Another idea would be to break-down a long post into multiple pages. This will make it easier for the search engine to find relevant results. This can be done from the WordPress page with the help of a simple code. Nevertheless, when it comes to adding head-lines and styling your text, make sure you never abuse of <H1> tags, or add underlines to titles because they can change the way Twitter feed is desplayed.
Depending on the length of your post, paragraphs should always be constructed accordingly, so that there are several paragraphs of even length and that they don’t exceed several phrases- communicating efficiently and using concise phrases will make a great difference. Moderation is the perfect choice when it comes to paragraphing: too many paragraphs will make the text seem to fragmented, and too little paragraphs will make everything look like a boring block of text. Within a paragraph you can also add different boldings and signs to highlight your most important ideas, and make the overall text more visually appealing.
Many blog posts belong to specific niches, so images that portray the theme or a specific element discussed in your article are welcome because they not only help visitors picture what they are reading, but also because they are simply visually attractive and stimulating, and in this era of speed, images (or better yet, infographics) can save your visitors precious time. A rule of thumb would be to upload images that aren’t too large, because they will affect the load-time of your page. There are many great tools like GIMP or Photoscape online which can help you quickly edit photos. A good idea is also to add credits to the image if you have downloaded it from a website.
Using a video or two in a post is not only reserved for those who choose a Vlog instead of a regular blog. The saying with the picture being worth 1000 words is also valid in the case of videos, with the addendum that videos are clearly more eloquent. I recommend that you use embbed tools for videos, because they look better than a boring link slapped between different paragraphs. Videos are without a doubt the most popular content of 2013, so make sure you add as many of them as you can (which are also relevant to your field).
What is essential is that you keep researching and find the format that best suits your niche. This will take some time, because as you get to know your subscribers you will be able to analyze what they find most interesting, and in accordance to the posts to which they respond best, you can modify future articles accordingly.