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Three Resources for Brand Building Independent of Google

Three Resources for Brand Building Independent of Google

The paradox about SEO and digital marketing in general is that a lot of it relies on the principle of using another company, for the benefit of your own company. Now, in most other lines of business, this would seem somewhat unsound – after all, it’s a […]

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How to Build Your Community Team in a Few Simple Steps

How to Build Your Community Team in a Few Simple Steps

Last week we talked about the importance of community building and, in case you had any doubts about this, barely scratched at the surface. The mechanism of building an online community around your brand is complex, sophisticated, and involves numerous resources, including tools such as social media […]

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Four Reasons Thorough Use of Data Is Vital to Online Marketing

Four Reasons Thorough Use of Data Is Vital to Online Marketing

One of the main truisms, which lies at the very foundation of any type of marketing effort is that data is very, nay, extremely important. We in SEO and other forms of digital marcomm tend to take this for granted, yet we rarely ever stop to wonder […]

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Three Tips for Using Fresh New Link Research Tools

Three Tips for Using Fresh New Link Research Tools

One of the most recent tools for web marketers to have hit the scene comes from none other than the SEOMoz team. Their Fresh Web Explorer is important to the development of the digital marcomm industry in that it provides professionals with a new lateral way of […]

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Five Reasons Why the Google Search Algorithm Still Matters

Five Reasons Why the Google Search Algorithm Still Matters

The Google search algorithm versus online content marketing. This is the current debate in the world of digital marketing and communication and it’s been around at least since late last year. The fickleness and unpredictability of the algorithm, combined with recent and notorious penalizations against companies that […]

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Five Reasons You Need to Focus on Community Building

Five Reasons You Need to Focus on Community Building

SEO is a multi-faceted endeavor. There are so many different approaches on how to go about it that it might seem difficult just to reconcile them all – and if you’ve ever worked with an organization that has both an in-house SEO expert, while also working with […]

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Move over Google, Here Comes YP

Move over Google, Here Comes YP

In spite of the perhaps slightly over-promotional tone of the title, the point of the article is not that of glorifying an obscure search engine. We are simply reporting on the results of a recently completed, third party, blind research poll conducted to gauge the users’ satisfaction […]

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Interflora Case and Toxic Back Links

Interflora Case and Toxic Back Links

The recent Interflora scandal, which saw one of the biggest flower delivery companies online get penalized for dubious back links by Google drew attention to what black-hat and white-hat practices really mean in this field. Interflora was removed by Google from the search results in queries by […]

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Google Takes Down Russian SAPE Links Network

Google Takes Down Russian SAPE Links Network

In one of the most hotly debated piece of news on Google-related SEO channels, rumor has it that the search engine giant has taken action against websites caught using a certain link network. The SAPE links network is allegedly one of Google’s target of choice, at least […]

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What the Hidden Text Patent Teaches SEO Pros about Black Hat

What the Hidden Text Patent Teaches SEO Pros about Black Hat

When it comes to black-hat methods for ranking in the SERPs, SEO ‘pros’ have been outdoing themselves with their creativity since the earliest times of Google search rankings. Hidden text is one such method that Google has been very firm on, from the very beginnings of its […]

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