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How to Get Closer to Your Target Audience

How to Get Closer to Your Target Audience

Blogging has become one of the most popular online professions, especially because it can be done by almost anybody. You don’t have to be a computer genius to create good content, and there are literally millions of websites available on the world wide web. From cooking tips, […]

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The Importance of Link Building, Pt. 3: Google and Its Tools

The Importance of Link Building, Pt. 3: Google and Its Tools

In our third and final (for now) installment of the blog post series on link building, we focus on some of the more complex and volatile aspects of this endeavor. If you’ve been following us, by now you should be familiar with several basics, such as anchor […]

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The Importance of Link Building, Pt. 2: In-Depth Resources

The Importance of Link Building, Pt. 2: In-Depth Resources

Our last post was the first in an ongoing series about the importance of link building, in which we introduced the basics and spoke about essential tools, such as WordPress and link auditing resources. Today, we will essentially go along the same lines, but also provide a […]

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The Importance of Link Building, Pt. 1: The Basics

The Importance of Link Building, Pt. 1: The Basics

Once upon a time, when search engine optimization was largely about putting your links out there and building a ‘strong’ back link profile at all costs, there was no debate to speak of, in terms of link building versus content. Nowadays, with the latest Google updates, the […]

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Guest Posting Outreach: Use the Common Sense Strategy

Guest Posting Outreach: Use the Common Sense Strategy

Nowadays, most everyone remotely involved in digital marketing has internalized the lesson Google has been trying to teach everyone ever since Panda: content is SEO these days. Of course, this doesn’t mean back link profiles are dead. Link juice and link weight still matter and if you’ve […]

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Three Easy Tips for Better Blog Entries

Three Easy Tips for Better Blog Entries

When content writing is your bread and butter and the goal you have in mind is to not only write jaw dropping articles but also have well founded arguments, research is essential. Even if it may not be the most fun thing to do, it surely can […]

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3 Big Reasons Why SEO Is Not Dead – Or Even Dying

3 Big Reasons Why SEO Is Not Dead – Or Even Dying

Recent major developments on the SEO scene have, once more, prompted an onslaught of posts, analyses, and comments regarding the so-called ‘death of SEO’. Now, as with any cultural trend, which comes to affect both a specific industry, as well as general human communication, it makes sense […]

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Understanding Remarketing for e-Commerce Websites: Three Tactics

Understanding Remarketing for e-Commerce Websites: Three Tactics

Irrespective of industry, history on the market or sales figures, we’ve all seen it happen: your marketing strategy will work one day, or month, or year – or even for years on end. Then, as trends, attitudes and technologies change, you will start to notice that what […]

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Three Tips for Successful Social Media Community Management

Three Tips for Successful Social Media Community Management

Social media curatorship is probably the ‘hippest’ type of marketing effort currently available in the digital world. When asked, most people outside the industry will dismiss it as ‘having a job that pays you to spend all your time on Facebook.’ And they would be partly right: […]

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Understanding the Three Different Types of Analytics

Understanding the Three Different Types of Analytics

In a previous blog post we were arguing on the absolute importance of analytics by giving you for reasons that you should take them into consideration, no matter the line of work you are involved in. It doesn’t matter what it is that you specifically do in […]

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