With all the talk regarding the importance of mobile SEO which has been going on lately, one might come to the conclusion that meeting Google’s criteria in this respect is an essential factor in the success of a business. However, for the time being we still seem […]
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Search engine optimization has changed significantly over the past few years, and this should not come as a surprise considering all the algorithm updates that were introduced by Google. More and more people believe that “SEO is dead”, but this couldn’t be farther from the truth. SEO […]
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There are literally millions of blogs, and thousands of articles being added to them each and every day. This is means an enormous amount of information coming from so many sources that it can become very difficult for people to choose one. In this sea of blogs […]
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SEO has always been the subject of many heated debates. A few years ago, when the term of search engine optimization first appeared, people would talk about meta-tags, link-building techniques and keyword research. While these practices are still applicable nowadays, they have lost their power. In the […]
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In recent weeks, it looked like Google was purposely trying to keep every webmaster around the world on their toes, doing the Panda dance, and wondering whether what they were seeing in the SERPs actually had to do with yet another algorithm change. Google themselves have yet […]
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Remember what it took for a site to rank highly in the SERPs a few years back? It needed to be well structured and ‘clean’ from the perspective of the search engine spiders, with proper html tags and good internal linking. It needed to correctly identify the […]
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The connection between link building and PR is not new and has been debated to some extent, over the course of the past year. In today’s post, we explain how these two (apparently) distinct fields of marcomm are actually very similar and can benefit from applying the […]
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Of late, link building has been discussed to no end, in the sense that many webmasters and SEOs feel that Google’s next ‘big surprise’ (read: algorithm update) will bring some changes to this aspect of the SEO game. It is, indeed expected, for the search engine giant […]
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As SEO develops and becomes more and more sophisticated a field, so do its various branches, from link building to in-page optimization. For today’s post, we’re focusing on the value of back link profiles. Ever since Google’s Panda update (and possibly even before), the search engine has […]
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How to Deal with Negative Feedback and Comments
Social media development has brought significant increase in marketing potential as time went by and this meant that your business, should you choose to advertise it as such, would be visible over social media platforms to potential clients or partners and would be open to comments, reviews […]
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