With all the talk regarding the importance of mobile SEO which has been going on lately, one might come to the conclusion that meeting Google’s criteria in this respect is an essential factor in the success of a business. However, for the time being we still seem stuck in the infancy of SEO for mobile. This is why only six of the top 100 business in Fortune’s 500 business chart meet all the requirements of the search engine giant. Trends are always changing, though, which is important to try and stay one step ahead of them. In the particular case of SEO for mobile websites, this is actually the advice of Google’s own Matt Cutts, confirmed through an announcement recently made by the search engine. Sites whose mobile versions are not producing good quality user experiences will be penalized in the SERPs for mobile searches. As such, today’s post lists five ways to improve your mobile website from a SEO perspective.
- Try to understand your user
In order to get a firm grip over the quality of the end-user’s experience, a webmaster needs to go straight to the root of the issue. In other words, if you want to know how your users feel about your website, don’t just focus on bounce rates and other metrics. Ask the users directly. Poll them, invite them to leave you feedback and then improve on the vulnerabilities of your website, as identified by the users themselves.
- Educate your staff
Companies that have successfully built mobile websites have achieved such success because they managed to explain the relevance of mobile SEO to their internal teams. Education and training in basic SEO is essential in the long-run, for, while most may be able to process short-term traffic goal posts, real change needs to be durable.
- Make mobile SEO a central part of your strategy
If you approach mobile SEO as a wholly separate branch of your digital marketing activities, chances are you are going to have to deal with a strenuous, fragmented process. This is why it’s best to look at mobile site versions as extensions of a global SEO strategy. The reality is that mobile devices aren’t going away any time soon. More and more websites report increases in traffic coming in from mobile devices. If you’re dealing with such a situation, but have yet to build a mobile site (‘m.websitename.com’), then you’re in serious need of a plan to do so – soon!
- Take responsive design into account
Responsive design has yet to become a must for mobile SEO, yet it’s worth mentioning that emerging technologies and trends have been shaping up the way we understand optimization from the very beginning. If your company can afford it – and if mobile traffic warrants it – then, yes, responsive design certainly is a good idea in this day and age. Just bear in mind that implementing it will also entail an overhaul of your development process on the whole, in order to make sure that the website’s design stays consistent as new changes are acted out.
- Evaluate your traffic
It’s important to have an overview of traffic sources from mobile devices, but going granular is also a good idea. Understand where most of your traffic is coming from: is it smartphones or tablets? Does the vast majority of it come from website members or non-members? What kind of information are mobile users seeking to find on your site? Does it make sense to redesign the entire website for mobile devices, or do you simply need to update certain sections of it? All these (and plenty more) are factors to take into account, when embarking upon the revolutionary process of mobile SEO.